WEST HOLLYWOOD—On Tuesday, October 7, the city of West Hollywood announced on its website that The PickUp, the city’s free weekend ride, will return to service starting on Thursday, October 9.
The PickUp is a service that connects residents and visitors to nightlife, dining, and entertainment destinations in and around West Hollywood’s Rainbow District, Center City, and Eastside. In July, West Hollywood announced a temporary service interruption for The PickUp to facilitate a transition to a new vendor.
With the return to service, the city is unveiling an updated design for its yellow PickUp vehicles. The new look transforms the fleet with vibrant rainbow hues that evoke the energy of roadways and movement.
“The PickUp has become a staple of weekend nightlife and community life in West Hollywood,” said West Hollywood Mayor Chelsea Lee Byers. “We’re thrilled to welcome its return and we invite everyone to enjoy this unique free service that’s as fun as it is practical. With its refreshed design, our bright yellow vehicles now shine with more rainbow flair. The fresh look for The PickUp is bold, modern, and unmistakably West Hollywood, and we can’t wait for people to see it rolling down Santa Monica Boulevard.”
Since its launch in 2013, The PickUp has provided over 50,000 annual passenger trips, reducing DUI (Driving Under the Influence), easing traffic congestion, and supporting a safe, vibrant nightlife experience. The service runs along Santa Monica Boulevard in a loop with stops in each direction between N. Robertson Boulevard and N. La Brea Avenue. Riders can hop on and off at key locations to explore bars, clubs, restaurants, and entertainment venues throughout the region.
The PickUp will continue to run on its regular weekend schedule, providing safe and convenient transportation for residents and visitors alike. The PickUp will also debut a pilot program of Thursday night rides from March through October. For complete updates, route details, and schedules visit wehopickup.com or follow @wehopickup on Instagram, Facebook, and X. Additional details about transit options in West Hollywood can be found at www.weho.org/transit.
In connection with the temporary closure of Santa Monica Boulevard for AIDS Walk Los Angeles on Sunday, October 12, The PickUp’s service will start one hour later than usual; service will operate from 3 p.m. to 10 p.m. instead of the regular 2 p.m. to 10 p.m. schedule.
The PickUp will run on Friday, October 31, as part of the WeHo Halloween Ride special service route. WeHo Halloween Ride vehicles will travel through West Hollywood from N. La Brea Avenue to N. Kings Road along Santa Monica Boulevard from 6 p.m. to 3.a.m.
Select vehicles will also run to and from the Hollywood/Highland Metro Station from 6 p.m. to 12 a.m. Details about the WeHo Halloween Ride route and schedule will be posted at wehopickup.com.
For more details contact Christian Vasquez, West Hollywood Transportation Program Administrator, at (323) 848-6570 or at thepickup@weho.org. For people who are Deaf or hard of hearing dial 711 or 1-800-735-2929 (TTY) or 1-800-735-2922 (voice) for California Relay Service (CRS) assistance.
By Danny Jones
