BEVERLY HILLS—On Tuesday, July 21, the Beverly Hills Police Department announced that it is encouraging drivers to follow the speed limit and “slow the fast down” for the month of July. The BHPD will have additional officers on patrol looking for drivers who are speeding or driving too fast for conditions.
Speeding remains a leading factor in deadly crashes and consistently ranks as the top safety concern among surveyed California drivers, according to the 2025 California Traffic Safety Survey. Small increases in speed decrease the time drivers have to react and significantly increase the force of a crash. Slowing down is a simple, effective way to prevent tragedies on our roads.
According to the National Highway Traffic Safety Administration (NHTSA), 11,288 people died from speeding-related crashes in the U.S. in 2024, accounting for 29 percent of all traffic fatalities that year. In California alone, 1,139 people were killed in speeding-related crashes in 2024.
“Speeding is dangerous and puts everyone at risk,” said Beverly Hills Police Chief Max Subin. “Your daily choice to drive within the speed limit protects everyone in our community. Risky driving behaviors like speeding continue to cause preventable tragedies on California roads.”
Drivers can take simple steps to prevent speeding:
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Plan ahead and allow extra travel time.
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Follow posted speed limits, especially in school and work zones.
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Drive at a speed that is safe speed for the conditions around you. Adjust your speed for changing weather, traffic, and road conditions.
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Avoid aggressive driving behaviors, such as tailgating or weaving through traffic.
By Danny Jones