BEVERLY HILLS—The Union 76 Gas Station on the corner of Crescent Drive and Santa Monica Boulevard in Beverly Hills, is expected to transition into Maggie’s Refuel, a high-end luxury gas-station founded by Alex Canter and set to open its doors later this year.
As seen on Maggie’s Refuel website, the gas station labels itself as “the first nice gas station,” with founder Alex Canter promoting that promise to future customers through the company’s social media platforms. Maggie’s Refuel is set to feature a coffee bar, specialty snacks, soft-serve ice cream, Electric Vehicle (EV) charging stations, craft beer and fine wines, and locally sourced pastries from Beverly Hills bakeries.
CEO and Founder Alex Canter is also known for his association with the Los Angeles restaurant, Canter’s Deli, and is the co-founder of Nextbite. With this next business venture, Canter is looking to bring a luxury-style experience to Beverly Hills by reimagining gas-station culture. Maggie’s Refuel is looking to take gas-station convenience and elevate it into a luxury experience for all customers.
According to Finally Offline, Maggie’s Refuel has raised $2 million in pre-seed funding through capital firms Matchstick Ventures, Mucker Capital, and Everywhere Ventures. In addition to the funding, Jim Keyes, the former president and CEO of 7-Eleven, and Walter Robb, former CEO of Whole Foods Market, are listed as two of the five advisors on the Maggie’s Refuel advisory board.
There is no exact opening date yet, but Alex Canter and Maggie’s Refuel Inc. have advertised a 2026 opening.
For more information on Maggie’s Refuel, visit https://maggiesrefuel.com/about/ page.
By Megan Hanson