WEST HOLLYWOOD—Genevieve Morrill, the long-term Chief Executive Officer and the president of the West Hollywood Chamber of Commerce is stepping down from that role after 15 years of service.
She released a message to the West Hollywood Community and the Chamber of Commerce, informing them of her decision to step down from her post. In the message, she thanked the members for the trust and friendship they had given her and used it to endorse Len Lanzi, who succeeded her in the role. The departure marks the end of Morrill’s 25 years in West Hollywood.
She moved to West Hollywood in 1999 and worked for the ownership of the Pacific Design Center. The Board of the West Hollywood Chamber of Commerce named her Chief Executive Officer and President in 2010, and she led the Chamber of Commerce through the COVID-19 pandemic.
Morrill helped to develop the Eat. Shop. Play West Hollywood which was intended to help promote local businesses.
During her time in her role, the Chamber of Commerce created a Small Business Task Force, which developed the West Hollywood Small Business Initiative, aimed at both making it easier for businesses to operate in West Hollywood and preserving the city’s tradition of boutique businesses.
The Chamber of Commerce launched the My WeHo: Keep WeHo Open initiative during the COVID-19 pandemic, and one of its initiatives was to pay tribute to the businesses that closed.
Morrill also helped create WeHo for the People, an advocacy group that seeks to bring together businesses and residents of West Hollywood and to promote shared community priorities.
By Daniel Diquinzio