SANTA MONICA—On December 19, the city of Santa Monica posted on its website that the annual Polar Bear Plunge will take place on January 4, 2025.
The seventh annual Polar Bear Plunge is set for Saturday, January 4, 2025, an opportunity for community members of all ages to dive into the new year and enjoy family-friendly activities with this fun Santa Monica tradition.
The day begins at the Annenberg Community Beach House Guest Services for check in before heading to the shoreline for a dip in the Pacific Ocean. Participants can take a quick plunge or test their stamina with a 300-yard buoy swim.
The youngest swimmers take the plunge at 10:15 a.m., followed by the rest of the crowd. At this no judgement zone, everyone can have a shared experience that gets the blood pumping and the skin tingling.
Participants will be able to visit the Annenberg Community Beach House heated pool from 10 a.m. to 2 p.m. to warm up, enjoy a hot chocolate or take a photo with event mascot Pat the Polar Bear. Admission is required for entering the pool, deck area and heated showers: $10/adult, $5/senior adult age 60+, $4/youths 17 or younger.
Advanced online registration is available here. In-person registration may be limited on the day of event. Pool admission required.
Event Schedule
-10 a.m. Beach House Pool open, check in at Guest Services before heading to oceanfront
-10:15 a.m. Ocean plunge
-10:30 a.m. 300-yard buoy swim 2 p.m. Event end
The Annenberg Community Beach House is made possible by a generous gift from the Annenberg Foundation, at the direction of Wallis Annenberg, and in partnership with the city of Santa Monica and California State Parks. Additional funding was provided by the U.S. Department of Housing & Urban Development.
By Trevor